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Morro d'Alba is a nice and small village of Marche region, 10 kilometers from the sea, situated on the hills between Senigallia and Jesi.

The first informations about its existence goes back to 1.000 a.c., when it appears in an imperial document of Federico I.

Even Federico Barbarossa is linked to the best-known product of the city: the wine called Lacrima di Morro d'Alba, that literally means "tear of Morro d'Alba land".

Tradition says that in 1167, during the siege of Ancona, Federico chose the town of Morro d'Alba as his abode. Abitants were forced to deliver the most delicious things to the Emperor and they obviously gave him the wine obtainded by the grapes of their wineyard.

Lacrima di Morro d'Alba became a DOC wine in 1985, it is a ruby red wine with significant purple nuances and a smooth taste. With aging,  tones pass to a floral fruity of strawberry, blueberry and violet. It is a typical outback’s wine and is perfect accompanied with traditional regional dishes like ciauscolo and pasta with meat sauce.

Every year you can take advantage of wine tastings during Lacrima di Morro d'Alba's Festival, in early May Another important event is Lacrima and Truffle's Festival, which takes place around the middle of October.
You can also pleasantly drink the famous wine on San Lorenzo's night, during Goblets of Stars, when wine producers make you taste wine while you are staring at falling stars.

In Morro d'Alba there is an other nice Festival called Cantamaggio,  taking place each third Sunday of May, it celebrate the advent of spring and the new agricultural season.

In Morro d'Alba you can also visit many reminders of its medieval past as the walls with their interior walkway named "la scarpa", the Museum of Sharecrop Culture, the Town Hall and the churches of St. Gaudenzio and St. Annunziata.

In the Nearby you can also visit Jesi a town famous for another tipical wine, the Verdicchio dei Castelli di Jesi; Castelleone di Suasa, Senigallia, well known for the long velvet beaches, Cupramontana, Ostra, San Marcello.